Committed to providing salon and styling professionals with innovative, high-performing products that elevate the hairdressing experience, Haircare Group is proud to introduce Natalie Anne Haircare to their portfolio of brands. Designed for salon and at-home use, this already cult-status hair brand was developed by award-winning Australian stylist and social media entrepreneur, Natalie Anne.
SHOP THE NATALIE ANNE COLLECTION
SimplifYING the Hair Game
After years of working as a salon owner and stylist, in 2017, Natalie Anne decided it was time to simplify the hair care game and create a solution that would bridge the gap between luxury and do-it-yourself hair care and styling. The objective was clear, create a range that’s multifunctional, easy-to-use, and looks (and feels) beautiful in any salon or home setting.
All About Multitasking… Just Like Its Creator
With her personal energy as a multifaceted entrepreneur and her relentless pursuit of imparting the gift of effortless salon styling, Natalie Anne Haircare revolves around the idea that all Natalie Anne products can work seamlessly together, with hybrid formulas that adapt to every hair type and styling technique. Whether you’re prepping for a blowout, defining curls, or creating effortless lived-in texture, Natalie Anne's thoughtful, curated collection delivers salon-quality without overwhelming the stylist or client.
High-Grade Hair Care for All
Balancing style and hair health, Natalie Anne Hair combines high-grade, skincare-esque ingredients that work to rebuild, moisturise, and restructure hair. Combining research, experience, and wide-ranging feedback from clients, each product in the range is formulated to enhance hair condition while offering style control and versatility.
The Icons
Prep & Play All-In-One Cream
Protecting the hair from heat, UV, and environmental stressors, Natalie Anne’s iconic Prep & Play All-In-One Cream primes, protects, styles, and finishes, making it a must-have multitasker for salons and home use. Living up to its name, it provides optimal grip and control for blow-drying that gives you all-day style lock-in and protection.
Soft Shaping Texture Spray
A styling spray that gives the appearance of thick, full hair, Natalie Anne’s Soft Shaping Texture Spray will become your new go-to for gentle hold and workable texture. Use it during the styling process or to finalise your look for all-day hold.
HYDRATING HAIR MASK
Natalie Anne’s signature Hydrating Repair Mask is an intense treatment designed to nourish both the scalp and hair. Formulated with activated bamboo charcoal, hemp seed oil, and black tea (Camellia Sinensis) seed oil, this mask effectively detoxifies, hydrates, and protects hair while enhancing your client’s scalp health.
Hear from Natalie Anne Salons
“Natalie Anne Hair Care is different as it's made by a hairdresser for hairdressers, yet it's incredibly simple and easy for our clients to use without needing a multitude of different products. A salon favourite of ours is the Prep & Play due to its versatility, lightweight nature, and buildability. It's perfect for both wet and dry use, making it the one we fight over the most.” – Team Shag Hair
“Forever inspired by 90s glam, I have found my must-have styling essentials are the Volume Powder and Soft Shaping Texture Spray. These products, when used together, create the perfect synergy in my styling kit, allowing me to elevate my look with unmatched volume. These products are truly game changers for anyone looking for instant volume that is workable yet lasts!” – Dom Pelli, Salon Director, F&V Hairstylists
“My all-time favourite product! The charcoal treatment is a staple at the salon for detangling and an essential in my personal haircare routine as someone with curly hair. Leaving it in, my hair becomes incredibly hydrated and much more manageable.” – Ellie Maree
Haircare Group Loves Natalie Anne, So Will You
Not only are we all fans here at Haircare Group, but we’re also very excited about partnering with an Australian-owned brand made by salon professionals for salon professionals. More than its ever-growing social media presence and fan following, the Natalie Anne Haircare brand is a results-driven range of products that have been tried, tested, and immediately loved by its loyal fans. Here are a few reasons why you’ll love it too:
- Multi-Functional Performance – Versatile products that reduce the need for multiple products, boosting efficiency during services.
- Premium Ingredients – Designed to preserve hair integrity and enhance the longevity of every style.
- Retail Potential – Easy-to-use products that help clients recreate their salon look at home, driving additional revenue for your business.
- Stylist-Approved Innovation – Lightweight formulas that support creative styling without residue.
- Strong Salon and Online Following – A loyal customer base both in-salon and online, ensuring consistent demand and word-of-mouth recommendations.
- Support for Creative Freedom – Formulations designed to allow stylists to explore their creativity without compromising on hair health or style longevity.
Offering professional-grade styling solutions that deliver results your clients will love, explore the full Natalie Anne range today, available now through Haircare Group.
