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Everything You Need to Know about OLAPLEX N°4C And OLAPLEX Broad Spectrum Chelating Treatment

The new N°4C Bond Maintenance Clarifying Shampoo is OLAPLEX’s latest product in their range of game-changing, science-based hair solutions. Here’s everything you need to know about the product, including what it is, which clients it’s most suitable for, how to pair it with other OLAPLEX products, and more.
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The Next Big Thing: Evo Top Drop

New to Haircare Group is the next big thing: Evo top drop. These professional in-salon treatments are for when your clients’ hair needs a healthy dose of good and proper wham-bam, thank-you-ma’am hairapy.
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New Clean, Vegan & Sustainable Colour by Lakmé

Listen up Lakmé lovers, the reshaping colour range is officially here! With safe, clean, sustainable and efficient colour, Lakme now works together as one integrated system to give you consistent, vivid colour. Working together as one holistic system, Lakme is supported by its 6 key pillars to create a complete colour system better for you, your clients, and the environment: Clean, safe, sustainable, efficient, technology and hair fibre care.
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MOROCCANOIL welcomes new ambassador Richi Grisillo

Richi Grisillo is an ingenious artist, inspirational mentor and multi award-winning hairdressing professional. Spend a short few moments in his company and you can be sure to make a connection to last a lifetime
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Behind the Brand: Framar

Framar are well-known in the hairdressing community for making the most fun, creative and effective hair colouring tools for stylists. Previously known as Foil It, Framar rebranded in 2012 to reflect their family values and the love story that started it all. FRAnk + MARia = Framar
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What is the OLAPLEX N°.9 Bond Protector Nourishing Hair Serum

OLAPLEX N°. 9 Bond Protector Nourishing Hair Serum is the anti-damage hair shield we’ve all been waiting for. This weightless, leave-in antioxidant serum protects hair from pollution, heat, and future damage.
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MOROCCANOIL Creative Styling Competition

MOROCCANOIL Creative Styling Competition: WIN the creative chance of a lifetime. In celebration of MOROCCANOIL’s 2022 Eurovision Song Contest partnership, MOROCCANOIL are giving you the chance to go beyond the chair and win your very own editorial collection shoot, complete with entry of your collection into the prestigious Australian Hair Fashion Awards 2022.
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Read The Hub Magazine Online

Read The Hub magazine online! Click through to see previous issues of The Hub magazine and read articles to inspire and educate, as well as some great tips and tricks for your salon team.
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Haircare Group Sponsors 2022 Adelaide Festival

In 2022, Haircare Group is proud to sponsor the Adelaide Festival, a celebration of music, dance, theatre, art and more, all in conjunction with Mad March in our founding state. Featured around Adelaide, Evo will be the consumer-facing sponsor. Being connected to the community both in the hairdressing industry and wider community is important to us, and the opportunity to give back to the State we were founded in, and support the arts community was one we jumped at.
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Introducing New MOROCCANOIL Blonde Perfecting Purple Conditioner

We know that you and your clients know and love the Moroccanoil Blonde Perfecting Purple Shampoo…So we are very excited to introduce its new bestie, the Blonde Perfecting Purple Conditioner. A match made in heaven, this duo will work to eliminate unwanted brassy tones, enhance vibrancy and gently detangle and soften the hair.
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OLAPLEX No.4P and 4-IN-1 now available online

OLAPLEX, the Original Bond Builder, has transformed the hair industry through their bond multiplying technology and now the iconic brand has added two new products to their collection. As with all OLAPLEX products, the new additions contain OLAPLEX’s famous patented technology which strengthens fragile bonds for the healthiest hair possible.
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The Future of Volume: Color Wow Xtra Large

The man known for changing Hollywood hair, Chris Appleton (renowned for his super-sexy, super-sized celeb styles), collaborated with Color Wow’s chemist, Dr. Joe Cincotta, to create Xtra Large. It’s the first ever volumiser that doesn’t dry out or stiffen hair.