Award-Winning Style by Natalie Anne
It’s official. The Natalie Anne Slick and Smooth Balm, a viral sensation that frequently sells out, has earned one of the highest honours in the professional hair industry; AHFA’s Best New Hairstyling Product of 2026.
For anyone who has been following Natalie Anne, this win felt inevitable. Known for her mission to simplify styling and hair care, Natalie created the balm to bridge the gap between unattainable salon-perfection and the reality of a busy, on-the-go life.
"I wanted to create a handbag essential that actually worked—no crunch, no mess, just instant polished hair in 30 seconds. This win is for every person who wants to feel like they’ve just walked out of my chair, even when they're just running out the door."
Why the Industry is Obsessed
What makes the Slick & Smooth Balm an award-winner isn’t just the sleek aesthetic and enviable before-and-afters, it’s the high-performance formula that treats the hair while taming it. By combining the reliable hold of a hairspray and the nourishing finish of a serum, Natalie Anne has essentially put an entire stylist’s ‘smooth and slick’ toolkit into one handbag-friendly tube.
Gone are the days of the old school salon hacks with spray bottles, toothbrushes, and sticky fingers. With its premium Saw Palmetto and Sea Algae formula, its skincare-meets-hair-styling that ensures a smooth finish without the ‘crunchy helmet’ feel.
Whether you're snatching a high pony, taming a hairline, or just cleaning up a 90s-inspired bun, the Slick & Smooth Balm is the essential styling go-to that hair professionals and clients have been waiting for. It’s effortless, effective, and now officially, award winning.
Recap of the Essentials
Product: Slick & Smooth Balm
Award: AHFA 2026 Best Styling Product
Finish: Soft hold, glossy shine, no residue
Key Ingredients: Castor Oil, Shea Butter, Sea Algae Extract, Saw Palmetto
Use: Flyaways, sleek styles, texture refresh, shine
Available Now at Haircare Group
The award-winning Slick & Smooth Balm and the full Natalie Anne collection are available exclusively through Haircare Group.
