For salons that are leading the scalp-first revolution, this product is for you.
If scalp health, hair ageing, and the visible changes that come with it are regular ‘chair-chat’ topics in your salon, the latest innovation from Color Wow deserves a place in your backbar and retail shelves. Scalp care, hair thinning, hair shedding, and lack of density are all concerns that have quickly become one of the most important categories in professional hairdressing. What was once an occasional mention by clients is now a central focus for hair care and in-salon treatments.
More Than a Moment: Why Scalp Care Matters
Scalp care, hair fall, shedding, and everything that comes with it is no longer just a trending topic on TikTok. It’s a growing category that has earned a permanent place in both salon services and at-home hair care routines. Clients are increasingly aware that healthy hair starts with the scalp, and they are looking to their trusted hairdresser for advice that goes beyond a routine cut and colour. More frequently, salons are seeing clients who need solutions for scalp sensitivity, irritation, thinning, breakage, and signs of hair ageing.
For salons, this shift presents an opportunity to future-proof their service offering and expand client care beyond business-as-usual services. Integrating scalp health into consultation, service and aftercare not only builds trust and expertise, it also adds value, drives retail spend, and supports long-term results for your clients.
More Than Preventative. It’s Transformative
Color Wow’s new Youth Juice Collagen Scalp Serum is a lightweight, daily-use treatment that hydrates, strengthens, and energizes the scalp. Designed to restore your client’s scalp condition to its former youthful glory, it helps promote thicker, fuller hair that’s stronger and less susceptible to hair shedding.
From the very first use, the formula gets to work with high-performance actives that support collagen, improve circulation, soothe irritation, and reinforce the scalp’s barrier function. The result is a scalp that feels balanced, supported, and ready for hair that grows stronger and healthier looking.
Real results. Real impact.
In just 28 days, based on an in vivo clinical study of 30 users, Color Wow Youth Juice clinically reported delivering visible improvements in scalp comfort, hair strength, and density across a range of common client concerns.
Clinically tested and salon-ready, it’s proof that targeted scalp care of this kind can drive real outcomes for your clients, fast.
In just 28 days, users felt the difference with these improvements* to their hair and scalp:
Up to 90% reduction in shedding after 28 days
90% said their scalp feels healthier
87% said their hair feels stronger
90% said hair feels more resilient
87% experienced less irritation
93% said their scalp feels more hydrated
80% noticed their hair feels thicker
*based on an in vivo clinical study of 30 users
High-Performance Actives
Powered by skincare-grade ingredients, Youth Juice is formulated with a blend of actives that target the key factors behind hair thinning, shedding, and loss of resilience. Each ingredient is chosen to support scalp function, follicle performance, and long-term hair strength, creating optimal conditions for visibly fuller and healthier-looking hair.
Pycnogenol®: A powerful antioxidant that helps preserve scalp collagen and elastin
Amla Extract: Supports collagen retention and reduces follicle shrinkage
Caffeine + Arginine: Boost microcirculation and improve follicle performance
Procapil®: Helps strengthen follicle anchoring and reduce shedding
Synthetic Collagen: Mimics natural collagen to hydrate and support the scalp barrier
How, When and Why to Use Color Wow Youth Juice
|
Hair Concern |
How to Use |
When to Use |
Why It Works |
|
Shedding or thinning hair |
Apply 1 to 3 droppers directly to scalp |
Daily |
Caffeine and Procapil® improve follicle function and root anchoring |
|
Dry or irritated scalp |
Massage gently into scalp |
Morning or evening |
Antioxidants and hyaluronic acid rehydrate and calm the skin barrier |
|
Breakage at the root |
Use on damp or dry scalp post-wash |
After cleansing or before styling |
Collagen boosters reinforce elasticity and scalp strength |
|
Loss of volume or density |
Focus on part lines and crown |
Post-service or retail at home |
Improves microcirculation and follicle stimulation |
|
Postpartum or hormonal hair loss |
Use consistently for 4 or more weeks |
Begin at first signs |
Supports collagen preservation and visible density over time |
Meet the Chemist Behind the Innovation
At the heart of Youth Juice is Dr. Joe Cincotta (Dr Joe), Color Wow’s resident chemist and the visionary behind many of the brand’s award-winning formulas. With decades of experience in cosmetic chemistry and a passion for solving real-world hair challenges, Dr Joe has built a global reputation for developing solutions that are both scientifically advanced and hairdresser approved.
In developing the latest innovation for Color Wow, his focus was clear; address the root cause of thinning and shedding by restoring balance to the scalp and protecting the collagen network that supports healthy hair growth. Drawing from his background in both skincare and haircare innovation, Dr Joe created a formula that blends high-performance actives like Pycnogenol®, Procapil® and synthetic collagen with a lightweight, residue-free texture that works for all hair types. His science-led, results-first approach is one of the key reasons Youth Juice stands out.
Why You (and Your Clients) Will Love It
Delivering on what both hair care professionals and clients need from modern scalp care, Color Wow’s Youth Juice gives salons a high-performance, results-driven solution that adds value from the basin to the retail shelf.
In the salon, it’s easy to integrate and will boost your client experience.
Whether you’re aiming to add as a post-colour step or build into a targeted scalp treatment at the basin, Youth Juice helps elevate your client experience and builds on your expertise in managing thinning, shedding and scalp ageing concerns.
As a take-home, it adds value for your clients and supports ongoing results between appointments.
Youth Juice delivers visible benefits with minimal effort, making it easy to integrate into any at-home hair care routine. This makes the retail recommendation feel genuine and aligned with your in-salon services, it also gives your team the opportunity to continue the scalp-first conversation beyond the appointment, reinforcing your role as trusted experts in long-term hair and scalp health.
Product Cheat Sheet: Common Questions Answered
How do I use Color Wow Youth Juice?
Apply 1 to 3 full droppers directly to a clean, dry or damp scalp. Massage gently with your fingertips to ensure even distribution. Do not rinse. Style as usual.
When should I use it, morning or night?
Youth Juice can be used once daily, either morning or night. It absorbs quickly and leaves no residue, so it fits easily into any styling routine.
How long does it take to see results?
Clinical studies showed visible improvements in scalp comfort, hydration and hair resilience within 28 days. Many users report early signs of improvement, such as reduced shedding and smoother scalp texture, within the first two weeks.
Does Youth Juice contain a DHT blocker?
Youth Juice does not contain a traditional DHT blocker. Instead, it supports healthy hair growth by preserving scalp collagen, strengthening follicle anchoring and improving overall scalp function with ingredients like Procapil® and Amla extract.
Is collagen good for the scalp?
Yes. Collagen helps maintain the strength and flexibility of the scalp’s structure. In Youth Juice, synthetic collagen supports hydration, improves skin resilience and creates the right conditions for healthy hair to grow.
Will it help with postpartum hair loss?
Youth Juice can support scalp recovery and improve visible density post-pregnancy by reinforcing the skin barrier and strengthening the hair at the root. For postpartum shedding, consistent daily use is recommended.
Can I use it alongside other scalp products?
Yes. Youth Juice can be used with other scalp serums and treatments. For best results, apply it to a clean scalp and avoid layering it with heavy oils or thickening products directly at the roots.
Is it safe for colour-treated hair?
Absolutely. The formula is colour-safe, fragrance-free and free from alcohol, silicones and oils, making it ideal for colour clients focused on scalp care and long-term hair health.
Can men use it too?
Yes. Youth Juice is suitable for all genders and works for anyone concerned with scalp health, shedding or reduced hair density.
Your salon’s scalp-first revolution starts here
Now available at Haircare Group, Color Wow’s new Collagen Scalp Serum, Youth Juice gives salons a new way to support clients with real, measurable results they’ll see and feel. Begin your salon’s scalp-first journey now. Learn more about the latest innovation and start stocking your own range of Youth Juice in your salon, today.
Disclaimer
This article is intended for professional education and informational purposes only. It is not a substitute for medical advice, diagnosis or treatment. Individual results may vary. Clients experiencing ongoing or severe hair loss or scalp conditions should be referred to a medical professional or trichologist.
