NEW from Color Wow is Xtra Large: A Bombshell Volumizer for super-full, super-thick, super-luxe hair
The man known for changing Hollywood hair, Chris Appleton (renowned for his super-sexy, super-sized celeb styles), collaborated with Color Wow’s chemist, Dr. Joe Cincotta, to create Color Wow Xtra Large Bombshell Volumizer. It’s the first ever volumiser that doesn’t dry out or stiffen hair.
Typical volumising products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer.
When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of thicker, full-volume hair. However, as we all know, opening the cuticle is very damaging, and leads to dehydration, frizz and brittle hair.
Xtra Large uses totally new volumising technology: a weightless yet bulky polymer blend, fortified with strand-strengthening bamboo that mimics a raised outer cuticle layer but leaves the hair’s essential cuticle layer smooth, intact, and hydrated.
THE RESULT? INSTANTLY VOLUPTUOUS, SEXY “NAKED” VOLUME, BODY, GUTS AND GRIP WITHOUT COMPROMISING HAIR HEALTH.
Xtra Large is the must-have secret to your clients’ bombshell blow outs – your clients will love their bouncy, voluminous hair!
WHY WE LOVE IT:
- Non-damaging, non-dehydrating, non-invasive hair volumiser
- Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat
- Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact
- Hair feels natural and supple (not stiff, sticky or crispy)
- Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style
- Texture, body and voluminous results last for days
WHO SHOULD USE XTRA LARGE?
Ideal for all fine hair types and textures, including fine curly hair. Safe for all colour-treated and chemically-treated hair
HOW TO USE XTRA LARGE:
Simply apply 2-3 pumps of Color Wow Xtra Large into hands and pull through a section of damp hair, from top to ends and continue until all hair is covered. Comb through to distribute evenly and then style.
Xtra Large can be blow-dried or air dried and the results last for days!
Next time your client requests voluminous hair, use Xtra Large Bombshell, to thicken hair while allowing hair’s cuticle to remain closed and intact. Xtra Large can be layered with other Color Wow thickening treatments and styling products for amplified results without dulling or drying hair, or weighing it down. Mix with our Dreamt Cocktail Carb Infused, Raise the Root, or Style on steroids.
