If scalp health, hair ageing, and the visible changes that come with it are regular ‘chair-chat’ topics in your salon, the latest innovation from Color Wow deserves a place in your backbar and retail shelves. Scalp care, hair thinning, hair shedding, and lack of density are all concerns that have quickly become one of the most important categories in professional hairdressing. What was once an occasional mention by clients is now a central focus for hair care and in-salon treatments.