Discover amika - Haircare Group

All Hair is Welcome

Born in Brooklyn, raised in salons, the amika collective consists of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules. Built on professional expertise and powered by high-performing ingredients like Sea Buckthorn, amika is a results-driven hair care brand that’s guaranteed to energise any salon with their fun and vibrant collections. With solutions for hydration, frizz control, and everyday styling, there’s a product for all types of hair, texture and style.

siGNATURE COLLECTION

FOR FINE TO MEDIUM HAIR

Everyday haircare that hits the high notes. Trusted by professionals, loved by all, these tried and tested products are loaded with vitamins and antioxidants that ensure hair is well-hydrated, nourished and strong.

Shop Our Tops Picks From The Signature Collection:

STRENGTH REPAIR COLLECTION

FOR DRY, DAMAGED HAIR

Don't let damage take its toll. Our Repair Collection is clinically proven to strengthen, restore, and reduce breakage, helping you keep your clients' hair healthy, resilient and salon-perfect.

Shop Our Tops Picks From The Strength Repair Collection:

Blonde CollectION

FOR BLONDES, GREYS & SILVERS 

Say bye to brass and hello to beautifully-toned hair. Designed for all types of coloured and naturally lightened hair, amika's Blonde range tones, treats and strengthens hair all-in-one.

Shop Our Tops Picks From The Blonde Collection:

HYDRATION COLLECTION

FOR DRY, TEXTURED OR COARSE HAIR

For hair types that need an extra boost of moisture, these ultra-hydrating formulas bring much needed hydration without the weight, leaving hair feeling soft, smooth and full of shine.

Shop Our Tops Picks From The Hydration Collection:

Smooth COLLECTION

FOR PROTECTION AGAINST HUMIDITY  

Without sacrificing hair’s natural movement or moisture, amika’s smooth collection uses time-released humidity protection to fight frizz and flyaways for longer.

Shop Our Tops Picks From The Smooth Collection:

TEXTURE COLLECTION

FOR FLAT OR FINE HAIR  

Create effortlessly tousled styles with body and movement. From undone waves to textured tresses. No beach required.

Shop Our Tops Picks From The Texture Collection:

Hold COLLECTION

FOR PROLONGING YOUR STYLE 

From everyday flex to lock-in-glam, there’s something for all hair types and styles. Giving hair the freedom to move with you, create, define and prolong styles with formulas that pack a punch without weighing hair down.

Shop Our Tops Picks From The Hold Collection:

Volume COLLECTION

FOR VOLUME THAT PERFORMS  

Achieve all-day volume* with root-lifting, body-boosting formulas ideal for flat or fine hair. This collection adds fullness and bounce with a light feel, resulting in big, bold hair from morning to night.

*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.

Shop Our Tops Picks From The Volume Collection:

CURL COLLECTION

FOR CURLY HAIR   

Give life to big bouncy curls, generous waves and natural coils with amika’s curl collection. With formulas bursting with hydrating ingredients; define, maintain and style all types of curly hair styles and textures effortless.

Shop Our Tops Picks From The Curl Collection:

SHINE COLLECTION

FOR FINE TO MEDIUM HAIR 

Turn up the shine by 45%* with products that deliver radiant results in an instant. Using high-performing antioxidants, hair looks instantly brighter, healthier and more polished.

*clinically proven, when antioxidant shampoo and conditioner is used as a system.

Shop Our Tops Picks From The Shine Collection:

Featured brands

All Hair is Welcome

siGNATURE COLLECTION

FOR FINE TO MEDIUM HAIR

STRENGTH REPAIR COLLECTION

FOR DRY, DAMAGED HAIR

Blonde CollectION

FOR BLONDES, GREYS & SILVERS

HYDRATION COLLECTION

FOR DRY, TEXTURED OR COARSE HAIR

Smooth COLLECTION

FOR PROTECTION AGAINST HUMIDITY

TEXTURE COLLECTION

FOR FLAT OR FINE HAIR

Hold COLLECTION

FOR PROLONGING YOUR STYLE

Volume COLLECTION

FOR VOLUME THAT PERFORMS

CURL COLLECTION

FOR CURLY HAIR

SHINE COLLECTION

FOR FINE TO MEDIUM HAIR

New amika Blockade Heat Defense Serum

New amika Hydro Rush Intense Moisture Leave-In Conditioner

New amika Flash Instant Shine Mask

New amika The Shield Anti-Humidity Spray

New amika Velveteen Dream Smoothing Balm

New amika Dream Routine Overnight Hydration Treatment

New amika Smooth Over Frizz-Fighting Treatment

New amika Soulfood Nourishing Mask

New amika Perk Up Dry Shampoo

New amika The Wizard Detangling Primer

New amika The Kure Intense Strength Repair Mask

New amika The Kure Strength and Repair Shampoo

New amika Water Sign Hydrating Hair Oil

New amika The Closer Instant Split-end Seal Cream

New amika Hydro Rush Intense Moisture Mask

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ICONIC: PREP & PLAY CREAM

COLOR WOW MONEY MIST

NEW OLAPLEX PRO MASKS

MOROCCANOIL RHAPSODY 10 PERMANENT CREAM COLOR

GAUVIN GROUP FOUNDATION

SAVE TIME: QUICK ORDER

evo MANE TAMER: STYLISTS APPROVE

MEET AMIKA

NEW OLAPLEX PRO MASKS

NEW KALEO XL Curling Tong

FRAMAR: PUTTIN ON THE SPRITZ

Get event-season ready with salon favourites from evo, Color Wow, OLAPLEX and more!

Featured brands

BOOK NOW

Big Curl Energy in No Time: Introducing the KALEO XL Curling Tong! >

MEET amika

All Hair is Welcome

siGNATURE COLLECTION

FOR FINE TO MEDIUM HAIR

STRENGTH REPAIR COLLECTION

FOR DRY, DAMAGED HAIR

Blonde CollectION

FOR BLONDES, GREYS & SILVERS

HYDRATION COLLECTION

FOR DRY, TEXTURED OR COARSE HAIR

Smooth COLLECTION

FOR PROTECTION AGAINST HUMIDITY

TEXTURE COLLECTION

FOR FLAT OR FINE HAIR

Hold COLLECTION

FOR PROLONGING YOUR STYLE

Volume COLLECTION

FOR VOLUME THAT PERFORMS

CURL COLLECTION

FOR CURLY HAIR

SHINE COLLECTION

FOR FINE TO MEDIUM HAIR

Discover THE amika COLLECTION

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FOR BLONDES, GREYS & SILVERS 

FOR PROTECTION AGAINST HUMIDITY  

FOR FLAT OR FINE HAIR  

FOR PROLONGING YOUR STYLE 

FOR VOLUME THAT PERFORMS  

FOR CURLY HAIR   

FOR FINE TO MEDIUM HAIR 