She’s Barbie. He’s Peter Beckett.


Barbie-inspired hair looks your clients will love

Unless you’re living under a rock, it’s clear that Barbiecore is having a MOMENT. Whether it’s bright pink, ultra blonde, voluminous hair or a perfectly executed cheerleader ponytail, Barbie and her army of dolls have taken over our feeds and the world.

Haircare Group Creative Director, Peter Beckett, stepped behind and in front of the lens earlier this year for our January Behind the Scenes campaign and now, we can finally reveal the full images of this Barbie-inspired shoot.

Taking inspiration from a modern-day doll, this hair is all about the iconic blonde with a twist – think pastel washes of colour, voluminous shapes and an edge that brings Barbiecore firmly into 2023.

Over the top and extravagant, these creative takes on the blonde bombshell were created using Evo, Moroccanoil and Color Wow products, including:

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Evo Macgyver Multi-Use Mousse


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Evo Root Canal Volumising Spray


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Evo Haze
Styling Powder


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MOROCCANOIL Luminous Hairspray


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Color Wow
Xtra Large
Bombshell Volumizer


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Color Wow Style on Steroids Texture Finishing Spray


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Color Wow
Pop & Lock
High Gloss Serum


Giving your clients a one-way ticket to Barbieworld

Whether your clients are looking to rock the iconic Barbie blonde, or turn their tresses to the bubblegum pink hue, we’ve got the products for you!

525x780 Barbie Pantone.jpgIconic Barbie Blonde Must-Haves:

The key to the Barbie blonde colour is to tone, tone, tone. That all-over colour starts at the root – no balayage here, friends!

For an even, all-over blonde that your clients will love, we recommend our Lakmé and Evo lighteners, following up with a range of toning products that your clients can use at home, too.

Thinking Pink:

The official Barbie hot pink is the shade of the year (anyone placing bets on whether this will be the Pantone colour of the year?) and we’ve seen it take over everything from runways to interiors, houses to hair.

Whether it’s the exact shade or inspired by, just like our models here, we can’t go past the Evo range – Staino and Fab Pro provide the ability to mix shades until you achieve the desired level of pink.

Don’t forget to give your clients a Fab Pro Colour Maintenance Conditioner to take home, so they can top their colour up at home too!

Whether you’re team Barbie, love all things pink or are simply caught in the wave of nostalgia, one thing is for certain – she’s Barbie. We’re just here for the ride.

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