OLAPLEXCurl Launch Offer

The OLAPLEX Curl Hydrating Launch Offer gives salons a complete entry point into the brand's first curl-dedicated shampoo and conditioner duo, No.4Curl and No.5Curl, alongside backbar litre sizes, travel stock, and supporting in-salon sales tools.

Powered by patented 3D Bond Shaper™ Technology, this duo goes beyond standard curl care. It reinforces structural bonds to improve strength, definition, and shape cumulatively with each use. Key supporting ingredients include Chia Seed, Flax Seed, Acacia Gum, and a Nourishing Sunflower, Crambe & Avocado Lipid Blend, which collectively enhance moisture, softness, and natural definition. Hydra-Define Technology, combining conditioning polymers and positively charged hyaluronic acid, deeply hydrates while restoring hair's natural ""waterproofing"" to lock in moisture and block humidity-driven frizz.

Best suited to coils, curls, and waves (curl types 3A–4A), the range delivers instant strength, lasting definition, and 7-day hydrated curls. It is silicone-free, sulphate-free, colour safe, and vegan. The included Professional Service Manual and Strut Card support in-salon retail conversations and client education from day one.